SNOOP LION: Watch as Snoop discusses his reasons for dropping the moniker Snoop Dogg and his “reincarnation” as Snoop Lion the Rastafari. After spending 35 days in Jamaica, he announced he will be releasing a reggae album on Vice records produced by Diplo. 

Not quite sure what to make of this yet, a part of me feels like he’s pulling some kind of elaborate hoax à la Joaquin Phoenix! As ever though, Snoop charms the media in this press conference with confidence, charisma and dripping with swag! Even if this latest revelation is a bit bizarre, we will always love Snoop!

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